Monday, March 05, 2007

So Easy a Caveman Could Do It

I love the GEICO caveman commercials. I think they're very funny. There's a tongue-in-cheek cleverness to them, and the campaign has evolved in a somewhat organic fashion (there's something like a storyline/narrative going on in them). The end product is a fun character set that still gets the product across. Case in point: Thew and I were considering being the GEICO cavemen for Halloween this last year (but it never happened, for one reason or another).

When I saw this article I had to laugh. Pretty good stuff. I wonder what the ad agency that came up with this campaign is getting?

Geico Cavemen Make Way To New Television Series

March 5, 2007 7:30 a.m. EST

Maira Oliveira - All Headline News Reporter

Los Angeles, CA (AHN) - The popular Geico "cavemen" may soon have a permanent spot on television.

On Friday, ABC announced they have ordered a pilot for the hairy, uncivilized men. Fourteen pilots are currently in the planning stages and shooting is scheduled to begin this spring. The pilot is also being written by the advertising copywriter who created the cavemen for the insurance ads.

The two cavemen characters were made popular by Geico commercials. In the ads, the insurance company's pitchman insists their website, loaded with information, is easy enough for a caveman to use.

The comedy will follow the cavemen as they "struggle with prejudice on a daily basis as they strive to live the lives of normal thirty-somethings in 2007 Atlanta."

"Cavemen" will reportedly be the title of the new series.

As a bonus, I am also linking my favorite GEICO commerical from YouTube. Good times.